Posts by mikeslatton@gmail.com

The Digital Pivot: From Search Engines to Social Media In today’s digital age, the majority of recommendations, reviews, and discussions about products and services occur online. Search engines and social media platforms serve as the initial touchpoints for these critical conversations. Online interactions frequently begin with search engine queries or social media advertisements, which then…

The Online Landscape: Recommendations and Reviews In the current digital era, the vast majority of recommendations, reviews, and conversations surrounding products and services occur online. Search engines and social media platforms play pivotal roles in driving traffic to business websites and landing pages. These digital platforms, utilizing targeted advertisements, not only increase visibility but significantly…

The Digital Marketing Landscape In today’s digital landscape, the vast majority of interactions regarding products and services occur online. This places a premium on businesses mastering the art of digital marketing. From search engine advertising to social media campaigns, understanding the digital ecosystem is crucial. Modern guerrilla marketing and cohesive brand strategies leverage the power…

The Role of Digital Advertising in Product and Service Discovery In today’s interconnected world, digital advertising has become an integral component in the discovery of products and services. The majority of recommendations, reviews, and discussions about offerings now occur online, primarily propelled by search engine and social media advertising. Search engines like Google and Bing…

The Importance of a Robust Online Presence In today’s digital age, a robust online presence is indispensable for businesses of all sizes. With the rapid evolution of the digital landscape over the past dozen years, marketing strategies have shifted from traditional to digital channels, placing significant emphasis on platforms like search engines and social media.…

The Power of Online Recommendations and Reviews In today’s digital era, the landscape of the modern marketplace has undergone a significant transformation. A substantial majority of recommendations, reviews, and dialogues surrounding products and services are now predominantly driven by user-generated content available online. Consumers increasingly seek and rely on these digital endorsements to make well-informed…