Marketing executive · operator · product builder
I turn strategy into systems, products, and growth.
Across two-plus decades, I’ve led marketing teams and budgets, built e-commerce brands, shipped software and automation, and connected creative work to the operating systems that make it repeatable.
20+ years
Building and leading across marketing, business development, communications, and technology.
$1.5M
Annual Google Ads budget managed at FreightCenter, alongside more than 700 keywords.
7-person team
Managed and trained while reporting directly to the CEO of a $50M 3PL company.
Operating range
Executive judgment with hands-on depth
My strongest work sits where leadership, marketing, product, and technology overlap.
Leadership & operations
Strategy, budgets, hiring, vendor and contract negotiation, cross-functional execution, and executive reporting.
Growth & communications
SEO, paid media, CRM, lifecycle, public relations, content, analytics, and brand systems.
Product & automation
AI phone agents, analytics infrastructure, content pipelines, application workflows, and documented handoffs.
Owned products & e-commerce
Product development, manufacturing, positioning, storefronts, payments, shipping, fulfillment, and international distribution.
Selected proof
Systems and products in the real world
Owned product
KEEPER BALM
Product development, manufacturing, e-commerce, shipping, and international distribution.
E-commerce system
Dan’s Fan City
A guided configurator that translated an in-store custom buying process to the web.
Product workflow
PetDocX
Applications, admin review, ordering, transactional email, and a structured feedback cycle.
Veterinary marketing leadership
Veterinary portfolio
Multi-channel marketing, paid media, CRM, content, branded materials, customer experience, and recruiting across two hospitals.
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