About Mike

My Journey

I'm Mike Slatton, based in Dunedin, Florida. My career has been defined by one consistent thread: taking ideas from inception to realization and turning them into revenue-generating products and services.

Over the years, I've developed deep expertise across the full spectrum of business development — from initial concept research and product-market fit analysis to go-to-market execution and growth scaling.

I believe in a hands-on approach. I don't just strategize; I execute. Whether it's building brand awareness, driving digital marketing campaigns, designing customer experiences, or managing complex projects, I bring both strategic thinking and tactical skills to every engagement.

My Approach

Every business is different, but the fundamentals of success remain consistent:

• Understand the market — Research, foresight, and customer insight drive every decision
• Build the right product — Product-market fit isn't optional; it's essential
• Tell the story — Brand management and marketing that resonates
• Execute relentlessly — Strategy without execution is just a wish
• Measure and optimize — Data-driven decisions, continuous improvement

What I Bring

I combine strategic vision with hands-on expertise across:

• Business Development & Growth Strategies
• Brand Management & Reputation
• Digital Marketing (SEO, SEM, Social, Email, Content)
• Website Design & E-commerce
• Creative Services & Video Production
• Workflow Automation & AI Implementation
• Team Leadership & Project Management