A builder’s career, viewed through a marketing executive’s lens.

My career has never fit neatly inside one channel.

I’ve led integrated marketing and communications, managed a seven-person team and a $1.5 million annual Google Ads budget, built websites and CRM workflows, produced print and digital creative, launched a solar brand from zero, and developed an owned e-commerce product sold through domestic and international channels.

The common thread is operating ownership. I connect positioning, acquisition, content, systems, analytics, customer experience, and the people responsible for delivery. I’m comfortable presenting strategy to ownership, negotiating contracts, training a team, analyzing performance, or opening the code and tracing the workflow myself.

That hands-on range has expanded into product and automation. The repositories behind my current work include Astro and Next.js sites, React applications, Cloudflare and Vercel deployments, transactional email, Stripe payments, EasyPost shipping, automated content operations, and a multi-source analytics system designed around documented governance rather than one-off heroics.

I also run Pro Level Gear, where I developed KEEPER BALM and Hexagon goalkeeper gloves. That means product development is not theoretical to me. I understand manufacturing, positioning, e-commerce, fulfillment, exporting, and what it takes to make a specialized product reach customers in multiple markets.

My degree in Management Information Systems from the University of Central Florida still describes how I work: understand the business, understand the system, and connect the two.