Full operating toolkit

Skills

Not a software-keyword wall. These are the connected capabilities I鈥檝e used to lead teams, build demand, launch products, and run the systems underneath the work.

馃Л

Leadership & business operations

Marketing strategyBusiness developmentTeam leadership & trainingBudget ownershipContract negotiationRecruiting & hiring supportProject managementCustomer experienceCross-functional alignmentExecutive communication
馃搱

Growth, brand & communications

SEO & content strategyGoogle Ads & paid searchMeta advertisingEmail & lifecycle marketingCRM automationPublic relationsBrand positioningCopywritingEvent & trade-show marketingLead generationConversion optimizationMarket research
馃

AI systems & agent operations

AI strategy and workflow designWebsite chatbotsAI voice receptionistsBilingual call handlingLead qualification and appointment schedulingMulti-agent orchestrationViktor autonomous coworker operationsOwen voice, content, and executive assistanceBillyBob development and hospital-project supportPrompt and knowledge-base designAgent guardrails and escalation rulesHuman approval and QA loopsScheduled and event-triggered automationsCall transcripts and follow-up workflows
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Product, platforms & automation

Product developmentAutomated content pipelinesAI image and video productionWebsite building and deploymentCodebase and GitHub workflowsMarketing performance reportingAnalytics-system planningResearch and executive briefingsEmail and document productionApplication and survey workflowsAdmin dashboardsAPI and integration workBuild bibles and governanceQA and handoff documentation
馃摝

E-commerce & fulfillment

Owned-product operationsAmazon sellingStripe checkoutEasyPost shippingDomestic retail distributionInternational exportingOrder managementProduct positioningStorefront operationsCustomer supportManufacturing coordination
馃捇

Web, data & platforms

WordPressAstroNext.jsReactHTML & CSSJavaScript & TypeScriptCloudflare Pages / Workers / D1VercelMySQLHubSpotActiveCampaignMailchimpGoogle AnalyticsSearch ConsoleSEMrush / Ahrefs / Screaming Frog
馃帹

Creative production

Adobe Creative SuitePhotoshopIllustratorInDesignPremiereAfter EffectsGraphic designPrint & EDDMVideo productionPhotographyBrand collateralWeb and landing-page copy

AI operating model

I manage AI agents as a working team.

Viktor, Owen, and BillyBob are assigned different operating roles, tools, and approval boundaries. Together they support research, marketing analysis, website and software work, content and video production, publishing, reporting, call handling, document creation, integrations, scheduled workflows, and monitoring. I define the objective, supply business context, review sensitive actions, and remain accountable for the output.

Viktor

Autonomous AI coworker for complex research, paid-media analysis, websites and code, reports, documents, integrations, deployments, and cross-system automation.

Owen

Voice, content, and executive-assistant workflows, including live phone conversations, website assistance, blog production, and routine execution.

BillyBob

AI development and project support for veterinary-hospital and Solar22 systems, specifications, applications, testing, and implementation work.

How the pieces connect

Breadth is useful when it reduces handoff loss.

I can evaluate a market, build the message, stand up the acquisition channel, connect the CRM, define the reporting, and work with the people and agents responsible for delivery. That reduces the gap between strategy, implementation, and what the customer actually experiences.

Representative stack

Google Ads 路 Meta Ads 路 GA4 路 Search Console 路 HubSpot 路 ActiveCampaign 路 Mailchimp 路 WordPress 路 Astro 路 Next.js 路 React 路 Cloudflare 路 Vercel 路 Stripe 路 EasyPost 路 Resend 路 ElevenLabs 路 Adobe Creative Suite

Next conversation

Let鈥檚 talk about the work.

Leadership role, growth mandate, product build, or marketing system. I鈥檓 glad to walk through the decisions behind what I鈥檝e shipped.

Contact Mike