馃Л
Leadership & business operations
Marketing strategyBusiness developmentTeam leadership & trainingBudget ownershipContract negotiationRecruiting & hiring supportProject managementCustomer experienceCross-functional alignmentExecutive communication
Full operating toolkit
Skills
Not a software-keyword wall. These are the connected capabilities I鈥檝e used to lead teams, build demand, launch products, and run the systems underneath the work.
馃搱
Growth, brand & communications
SEO & content strategyGoogle Ads & paid searchMeta advertisingEmail & lifecycle marketingCRM automationPublic relationsBrand positioningCopywritingEvent & trade-show marketingLead generationConversion optimizationMarket research
Two examples of this work are Roof Glance, which brings in leads for roofers, and Cottage Food Directory, which grows through SEO and content.
馃
AI systems & agent operations
AI strategy and workflow designWebsite chatbotsAI voice receptionistsBilingual call handlingLead qualification and appointment schedulingMulti-agent orchestrationTechnical agents for content, web development and directory operationsOwen and Sarah voice agents for sales and onboarding callsAI review and QA across every brandPrompt and knowledge-base designAgent guardrails and escalation rulesHuman approval and QA loopsScheduled and event-triggered automationsCall transcripts and follow-up workflows
鈿欙笍
Product, platforms & automation
Product developmentAutomated content pipelinesAI image and video productionWebsite building and deploymentCodebase and GitHub workflowsMarketing performance reportingAnalytics-system planningResearch and executive briefingsEmail and document productionApplication and survey workflowsAdmin dashboardsAPI and integration workBuild bibles and governanceQA and handoff documentation
Examples of this work include Roof Glance, a web app for roofing companies, and three directory sites, which are Cottage Food Directory, Grass Fed Directory and Farm Fresh Directory.
馃摝
E-commerce & fulfillment
Owned-product operationsAmazon sellingStripe checkoutEasyPost shippingDomestic retail distributionInternational exportingOrder managementProduct positioningStorefront operationsCustomer supportManufacturing coordination
馃捇
Web, data & platforms
WordPressAstroNext.jsReactHTML & CSSJavaScript & TypeScriptCloudflare Pages / Workers / D1VercelMySQLHubSpotActiveCampaignMailchimpGoogle AnalyticsSearch ConsoleSEMrush / Ahrefs / Screaming Frog
馃帹
Creative production
Adobe Creative SuitePhotoshopIllustratorInDesignPremiereAfter EffectsGraphic designPrint & EDDMVideo productionPhotographyBrand collateralWeb and landing-page copy
AI operating model
I manage AI agents as a working team.
Each agent has its own role, tools and approval limits. The agents write content, build and maintain websites, run directories, sort my inbox and answer phone calls. I set the goals, give them the business context, approve sensitive actions and stay accountable for the results.
Technical agents
Review and quality
A review agent checks the work for every brand against my voice and quality standards before it goes live.
Content
Content agents research, write and publish articles for KEEPER BALM and Male Longevity Coach.
Web development
Web development agents build, publish and test websites and ad landing pages for Get Built Fast, PetDocX, Dunedin Animal Medical Center and Community Animal Hospitals. Dr. Hodges approves all public content for the hospitals.
Directories
Directory agents run Cottage Food Directory, Grass Fed Directory and Farm Fresh Directory.
Marketing
Marketing agents support Brandon Roofing and Solar22.
Personal assistant
A personal assistant agent sorts my inbox, drafts replies for my review and finds records. It also prepares and files my quarterly Florida sales tax returns once I approve them.
AI phone agents
I direct AI phone agents that answer real calls for the businesses I run and support.
Get Built Fast
Owen and Sarah
Owen answers sales calls 24/7, and Sarah runs onboarding calls with new clients. Call (727) 349-5739 to try them.
Dunedin Animal Medical Center
Visit booking agent
An AI phone agent answers calls from Google Ads, checks the hospital鈥檚 real schedule in Impromed and holds a visit time while the caller is on the phone. See the case study.
How the pieces connect
Most marketing goes wrong in the handoffs, when one person plans it and someone else builds it. I understand every part of the chain. I can size up a market, write the message, set up the ads, connect the CRM so no lead gets lost and decide how we’ll measure results. Then I work with the people and AI agents who do the day-to-day work. That way, what we plan is what gets built, and it’s what your customers actually experience.
Representative stack
Google Ads 路 Meta Ads 路 GA4 路 Search Console 路 HubSpot 路 ActiveCampaign 路 Mailchimp 路 WordPress 路 Astro 路 Next.js 路 React 路 Cloudflare 路 Vercel 路 Stripe 路 EasyPost 路 Resend 路 ElevenLabs 路 Adobe Creative Suite
Next conversation
Let鈥檚 talk about the work.
Leadership role, growth mandate, product build, or marketing system. I鈥檓 glad to walk through the decisions behind what I鈥檝e shipped.
Contact Mike