I find the gap, build the system, and stay close enough to know whether it works.

My career has never fit neatly inside one channel.

I’ve led integrated marketing and communications, managed a seven-person team and a $1.5 million annual Google Ads budget, built websites and CRM workflows, produced print and digital creative, launched a solar brand from zero, and developed an owned e-commerce product sold through domestic and international channels.

The common thread is operating ownership. I connect positioning, acquisition, content, systems, analytics, customer experience, and the people responsible for delivery. I’m comfortable presenting strategy to ownership, negotiating contracts, training a team, analyzing performance, or opening the code and tracing the workflow myself.

Today I work as a fractional CMO and marketing systems builder across companies I own or advise. That includes KEEPER BALM and Hexagon goalkeeper gloves through Pro Level Gear, roofing and solar brands in the Tampa Bay area, PetDocX, and veterinary practices. The pattern is the same: clarify the offer, build the site and content engine, connect acquisition to fulfillment, and keep the measurement honest.

AI agent team

I also run a team of specialized AI agents inside that workflow. They draft and revise content, maintain websites, triage inbox work, and handle brand operations while I set strategy, hold the voice standard, and decide what goes live. That setup has raised my productivity and the speed of deployment. More pages ship. Campaigns move sooner. Less time is lost in the handoffs that used to slow the work.

That hands-on range still includes product and automation. The repositories behind my current work include Astro and Next.js sites, React applications, Cloudflare and Vercel deployments, transactional email, Stripe payments, EasyPost shipping, automated content operations, and a multi-source analytics system designed around documented governance rather than one-off heroics.

Product development

Product development is not theoretical to me. Through Pro Level Gear I developed KEEPER BALM and Hexagon goalkeeper gloves, so I understand manufacturing, positioning, e-commerce, fulfillment, exporting, and what it takes to make a specialized product reach customers in multiple markets.

My degree in Management Information Systems from the University of Central Florida still describes how I work: understand the business, understand the system, and connect the two.