About
I build marketing systems that run without me — which is exactly why they work.
For over 20 years I've operated as a marketing leader across a portfolio of companies at once: veterinary medicine, solar energy, e-commerce, and home services. Most marketing leaders run one company's marketing. I've run several simultaneously, owning strategy, budget, channels, and execution for each — not as a generalist spreading thin, but as an operator who builds the infrastructure once and lets it carry weight across brands.
That portfolio runs today across two veterinary hospitals, a solar energy company I built from the ground up, and my own e-commerce brand, alongside marketing systems work for home-services and agriculture clients. I report directly to ownership in every case. There is no layer between me and the decision.
The AI-Native Turn
Over the past two years my work has shifted from doing marketing to building the systems that do marketing. I designed and deployed a Slack-based AI agent used daily by clinical staff, administrators, and interns across a multi-company organization for research, content drafting, and reporting. I built automated content pipelines that take a topic from research to published post with AI-assisted drafting and human fact-checking in the loop — cutting hands-on production time on a typical article from roughly five hours to about fifteen minutes. I've shipped a production AI phone agent handling live inbound calls for clients, and I'm currently building a SaaS product.
I don't treat AI as a talking point. I treat it as infrastructure: documented, monitored, and owned by someone who understands both the marketing problem and the system built to solve it.
What I Bring to a Leadership Role
I've managed a $1.5M annual paid-media budget across Google, Bing, and Facebook and led a seven-person in-house marketing team, reporting directly to a CEO. I've built go-to-market from zero — brand, website, paid acquisition, sales collateral — for a solar energy company, and earlier in my career, for an investment real estate firm that reached top search visibility within six months of my start. I hold the operating range to run a marketing function end to end: SEO and content, paid search and social, email/SMS and CRM automation, video and creative production, e-commerce infrastructure, and the martech stack that connects all of it. I build the documentation that lets systems survive turnover — editorial calendars, production playbooks, QA processes — rather than keeping the operation in my head.
Outside of Work
I live in Clearwater, FL. I'm a nationally certified youth soccer referee, I run a history-focused YouTube channel, and I've home-roasted my own coffee for 15 years.