Career record

Experience

Responsibilities and results drawn directly from my résumé across veterinary medicine, logistics, investment real estate, automotive e-commerce, solar, and owned consumer products.

Feb. 11, 2024–Present · Fractional

Fractional Marketing Manager

Brandon Roofing

  • Lead the marketing function for a third-generation Tampa Bay roofing company across strategy and hands-on execution.
  • Manage the website, campaign landing pages, local SEO, and a three-times-weekly content program.
  • Direct Google Ads strategy, search-term quality, budget pacing, conversion tracking, and lead-generation performance.
  • Build and operate AI-assisted marketing workflows, including original-image production, publishing automation, reporting, and human QA.
  • Develop and maintain the company’s AI voice receptionist for inbound lead qualification, bilingual conversations, and inspection scheduling.
  • Connect the main website, Tampa Bay Roof Quote acquisition pages, content, paid traffic, calls, and follow-up into one operating system.

2022–Present

Director of Marketing & Business Development

1546 Main LLC

  • Manage marketing and business operations for two veterinary hospitals and other business ventures.
  • Develop service and product concepts, marketing materials, and customer-service protocols.
  • Oversee vehicle wraps, shirts, business cards, mailers, and other branded materials.
  • Manage website content and optimize HubSpot and Mailchimp.
  • Run Facebook, Google Ads, Instagram, and TikTok campaigns.
  • Automate drip campaigns and connect forms to CRM workflows.
  • Support employee recruitment, hiring, and contract negotiation for medical talent.

2016–Present · Part-time

B2B, B2C Marketing / E-commerce Business Development

Pro Level Gear LLC

  • Produce, sell, and distribute KEEPER BALM to retailers and direct customers.
  • Work across e-commerce development, product development, Amazon selling, specialty manufacturing, domestic retail, and international exporting.
  • Lead digital marketing, market analysis, business development, and new-market strategy.
  • Coordinate brand strategy, communications, events, advertising, digital media, creative outreach, reporting, and regional execution.

2021–2022

Digital Media, Communications & Marketing Manager

FreightCenter

  • Reported directly to the CEO of a $50M third-party logistics company and managed and trained a seven-person marketing team.
  • Managed a $1.5M Google Ads budget and optimized more than 700 keywords.
  • Led content, HubSpot CRM, graphic design, organic and paid social, SEO, campaign analysis, and lead generation.
  • Used Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
  • Built drip campaigns and produced collateral for guerrilla marketing, events, and trade shows.

2019–2021

Digital Marketing & Communications Director

1546 on Main

  • Led multi-channel marketing for Dunedin Animal Medical Center, Community Animal Hospitals, and Solar22.
  • Launched Solar22 from concept through execution.
  • Managed Google Ads and Facebook PPC campaigns.
  • Produced blog, email, and social-media content programs.
  • Automated lead nurturing through ActiveCampaign CRM workflows.
  • Supported recruitment, interviewing, and contract negotiation.

2014–2019

Digital Marketing Manager

Bay to Gulf Holdings, LLC

  • Directed digital marketing for an international seller of Tampa Bay investment real estate.
  • Built search visibility from a limited online presence to top search placement within six months.
  • Managed web servers, blog networks, and company websites.
  • Combined SEO with Facebook and Google PPC.
  • Created digital and print collateral, analytics reporting, and AWeber email newsletters.

2016–2017

Digital Business Development

Avalanche Corporation / Monster Transmission

  • Managed web servers and website development, maintenance, and optimization for an international performance auto-parts retailer.
  • Created SEO strategies using SEMrush.
  • Configured WordPress and 3dCart, and set up and trained the team on Pipedrive CRM.
  • Produced content, graphics, Google Analytics reporting, Mailchimp newsletters, and Facebook campaigns.

Continuity

What carried across every role

Build the market presence

Positioning, websites, search visibility, content, paid acquisition, email, social, collateral, and events.

Build the operating system

CRM, forms, automation, analytics, workflows, training, handoffs, and documentation.

Stay accountable to the business

Budgets, leadership reporting, hiring, customer experience, contracts, and measurable performance.

Next conversation

Let’s talk about the work.

Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.

Contact Mike