Work
Marketing systems I've built, grouped by capability. Each one links out to the live client site.
E-Commerce & DTC
Dan's Fan City
Situation: 40+ stores let customers build their own fan in person, but the online store offered only pre-configured options. System: a step-by-step Design Your Fan configurator matching the in-store experience. Outcome: still running today, 15+ years later.
Keeper Balm
Situation: goalkeeper gloves wear out fast without proper conditioning, and no trusted brand owned that niche. System: I founded and built the Keeper Balm brand — formulation, marketing, and distribution. Outcome: a standing product brand shipping worldwide today.
PetDocX
Situation: a vet-formulated dog supplement needed real-world testing before a full launch. System: a two-site beta program with application intake, admin review, coupon-based ordering, and a 7-week automated feedback cycle. Outcome: a structured feedback loop feeding the product roadmap.
Marketing Operations & Content Systems
FL Brandon Roofing
Situation: a roofing contractor needed consistent organic content across two markets without a full-time writer. System: an automated SEO content engine with AI-assisted drafting, AI-generated imagery, and human QA. Outcome: a fixed publishing schedule running across two markets.
Dunedin Animal Medical Center
Situation: a veterinary clinic's site wasn't generating organic visibility for pet owner searches. System: daily automated SEO articles and dedicated landing pages for Google Ads. Outcome: a running content and paid-acquisition pipeline for the practice.
Community Animal Hospitals
Situation: a St. Petersburg veterinary clinic needed local search visibility against larger competitors. System: automated daily SEO content targeting pet-owner queries. Outcome: an ongoing local-SEO content pipeline.
Tampa Bay Roof Quote
Situation: roofing leads needed a dedicated conversion path separate from the main site. System: a lead-gen page with trust signals, FAQ objection handling, and a streamlined capture form. Outcome: a standing, conversion-focused acquisition page.
AgDrone Quote
Situation: Part 137 licensed drone crop-treatment and imaging services needed a dedicated lead channel. System: a targeted landing page built for agricultural lead capture. Outcome: a live acquisition channel for the service.
AI & Automation
Precision Aerial Services
Situation: an agricultural drone operator was missing inbound calls outside business hours. System: a full website with automated SEO content, social monitoring, and a production AI phone agent handling live inbound calls. Outcome: 24/7 call coverage integrated into daily operations.
ServiceWorks AI
Situation: a SaaS product needed a marketing site that could explain its ROI clearly to prospects. System: a marketing site with an interactive ROI calculator and tiered pricing built for conversion. Outcome: a live, conversion-focused SaaS marketing site.