Selected work
Selected work from my resume
These case studies connect to roles and products I have led or built. Each page shows the websites, brands, and systems behind that experience.
Leadership & growth
Dunedin Animal Medical Center
Multi-channel marketing, website content, paid media, CRM automation, branded materials, customer experience, and recruiting.
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Community Animal Hospitals
The same integrated leadership mandate across a second veterinary hospital, tailored to its market and operations.
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FreightCenter
A seven-person marketing team, a $1.5M Google Ads budget, 700+ keywords, SEO, CRM, creative, lifecycle, events, and lead generation.
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Solar22
A solar-energy brand launched from concept through execution as part of a multi-company marketing portfolio.
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Bay to Gulf Holdings
Search growth, multiple websites and servers, SEO/PPC, analytics, email, and digital and print collateral for an international real-estate seller.
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Monster Transmission
Website infrastructure, SEO, WordPress and 3dCart, Pipedrive implementation and training, analytics, email, content, and paid social.
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Owned products & e-commerce
KEEPER BALM
Developed, produced, marketed, and distributed a specialized goalkeeper-glove conditioner through domestic and international channels.
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Hexagon Goalkeeper Gloves
Active goalkeeper-glove line developed with Pro Level Gear — segmented backhand protection, pure latex palm, and international go-to-market.
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Dan’s Fan City
Built a guided fan configurator that brought an in-store custom-buying experience online.
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PetDocX
Built the beta-program workflow connecting intake, admin review, ordering, email, and structured participant feedback.
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Additional marketing systems
Brandon Roofing
Fractional marketing for a third-generation Tampa Bay roofing company — website, city hubs, Learn content, paid acquisition, and lead systems.
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Tampa Bay Roof Quote
Focused roofing lead-generation site with service-specific landing pages and trust-led conversion architecture.
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Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike