← Back to work

Veterinary marketing leadership

Community Animal Hospitals

Community Animal Hospitals is the second veterinary hospital in the 1546 Main portfolio, managed within the same director-level marketing and business-development role.

Community Animal Hospitals website

Leadership context

Community Animal Hospitals is the second veterinary hospital in the 1546 Main portfolio, managed within the same director-level marketing and business-development role.

Responsibilities

My résumé responsibilities include multi-channel strategy, website content, Google and Facebook advertising, blogs, email, social media, CRM and drip automation, branded print materials, customer-experience protocols, recruiting, interviewing, hiring support, and contract negotiation.

Implementation evidence

The repository adds evidence of execution: an Astro website migration, local content architecture, appointment and medical-record forms, transactional email, and ongoing content operations. The case study leads with the résumé because the responsibility was broader than the website.

Next conversation

Let’s talk about the work.

Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.

Contact Mike