Current project · Veterinary marketing
Community Animal Hospitals: Ad landing pages that match each search to one service
Community Animal Hospitals is an animal hospital in St. Petersburg, Florida, owned by Dr. Hodges. I lead its marketing, and I designed and direct this project. It gives each Google ad its own landing page, so a pet owner who searches for a service lands on a page about that service and can ask for a visit right away.
The hospital
Community Animal Hospitals treats dogs and cats in St. Petersburg. It is open from 7:30 a.m. to 6:30 p.m., Monday through Saturday, and its care is guided by AAHA standards.
What is live
The hospital has 17 service landing pages on care.communityanimalhospitals.com, plus a thank-you page and a privacy page. Nine of the surgery pages went live on Oct. 26, 2026. Every page has a request form and a call button.
My role
I designed this project, and I direct and run it, including the Google Ads that send people to these pages. I direct a team of AI agents that build, publish and test each page and keep old links pointing to the right pages. Dr. Hodges approves all public content.
How it all works together
From a search to a booked visit
Each step hands the pet owner to the next one with as little effort as possible.
- 1Google Ads · live
A pet owner searches
A pet owner in St. Petersburg searches for a service, such as a vet exam or dental cleaning. A Google ad for that service appears.
- 2Landing page
The ad opens the matching page
The ad opens a page about that one service. The page explains the problem, the price or how pricing works and what happens at the visit.
- 3Form or call
The owner asks for a visit
The owner fills out the request form or taps the call button. Each form request goes straight to the hospital’s pet care inbox.
- 4Front desk · live
Staff book the visit
The front desk calls the owner back or answers the call and books the visit in the hospital’s practice software. Then the pet comes in.
The landing pages
Each page answers one search
A person whose dog swallowed a sock should find a page about that problem, not the hospital’s home page. Each Google ad points to the page that matches what the person searched for. This hospital has the same pages as Dunedin Animal Medical Center except boarding, which it does not offer. Here is what each page is for.
Everyday care
| Page | What it is for |
|---|---|
| $49 vet exam | For people looking for a vet. It offers a $49 doctor’s exam at the same price for new and existing clients. |
| Vaccinations | For owners whose dog or cat is due for shots. It offers vaccines with a $29 wellness exam. |
| Sick pet today | For owners of a sick pet. It tells them the hospital can see the pet the same day during open hours. |
| Skin allergies | For owners of a pet that itches, licks its paws or has ear infections. It explains that the doctor finds the cause before treating it. |
| Dental cleaning | For owners who want a price before a dental cleaning. It lists a $49 pre-dental exam, then $499 for the cleaning, which includes anesthesia, bloodwork and full-mouth X-rays. The owner approves every extraction first. |
| Euthanasia | For families who need to say goodbye to a pet. It explains the private comfort room, the pricing and aftercare in a calm, gentle way. |
Surgery overview pages
| Page | What it is for |
|---|---|
| Pet surgery | The main page for soft tissue surgery, such as tumor removal, cherry eye, bladder stones and swallowed objects. It promises a written estimate before any work begins. |
| Orthopedic surgery | The main page for bone and joint surgery, such as TPLO, kneecap repair and fracture repair, by a veterinary orthopedic surgeon in the hospital’s own surgical suite. |
Nine new surgery pages
These pages went live on Oct. 26, 2026. Each one covers a single procedure, so the ad, the page and the request all match.
| Page | What it is for |
|---|---|
| TPLO surgery | For owners of a dog with a torn ACL. It explains TPLO surgery, which is done by a veterinary orthopedic surgeon in the hospital’s own surgical suite with no referral needed. |
| Swallowed something | For owners whose dog or cat swallowed a sock, toy, bone or string. It invites them in for an exam and X-rays and explains that blockage surgery is done on site. |
| Lump and tumor removal | For owners who found a lump, mass, skin tag or wart. It explains removal and why the hospital recommends a lab test on every mass it removes. |
| Cherry eye surgery | For owners of a pet with cherry eye or entropion, a rolled-in eyelid. It explains both eye surgeries. |
| Luxating patella surgery | For owners of a dog or cat with a kneecap that slips out of place. It explains the repair by a veterinary orthopedic surgeon. |
| Fracture repair | For owners of a pet with a broken leg. It explains that the exam and X-rays happen at the hospital and that an orthopedic surgeon does the repair. |
| Bladder stone surgery | For owners of a pet with bladder stones or a male cat with a urinary blockage. It explains both surgeries. |
| Pyometra surgery | For owners of a female pet with a uterine infection. It tells them pyometra is an emergency and to come in now during open hours. |
| Dog C-section | For owners of a dog or cat having trouble giving birth. It tells them this is an emergency and to come in now during open hours. |
Support pages
| Page | What it is for |
|---|---|
| Thank-you page | Confirms to the pet owner that the request arrived and tells them what happens next. |
| Privacy page | Explains how the hospital uses the information people send through its forms. |
On the main website
Supporting work on the main hospital website
Old links sent to the new pages. The hospital’s older landing pages now redirect to the matching care pages. Old ads, bookmarks and search results still reach a page with a working form.
Fixes that help people read the site. I also direct my AI agents to fix problems on the main site. One example is a section of the St. Petersburg emergency vet page whose white text sat on a white background. It now reads clearly on phones and computers.
Under the hood
What runs the live pages
Pages. The care pages are static pages hosted on Vercel. Every build is saved in GitHub, so any version can be restored.
Forms. Basin sends each request to the hospital’s pet care inbox, and the visitor lands on the thank-you page.
Checks. Each page carries a build stamp. After every update, my AI agents confirm the new build is live on each page and send a marked test request through a form.
Main website. Community Animal Hospitals’s main WordPress website holds the blog, the health articles and general hospital information.
My broader role
This project is one part of a larger job. My résumé responsibilities at the hospital include multi-channel strategy, website content, Google and Facebook advertising, blogs, email, social media, CRM and drip automation, branded print materials, customer-experience protocols, recruiting, interviewing, hiring support and contract negotiation.
Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike