Brand launch
Solar22
Solar22 needed to move from concept to a market-ready solar-energy brand as part of a multi-company portfolio.
Situation
Solar22 needed to move from concept to a market-ready solar-energy brand as part of a multi-company portfolio.
System built
I led the launch from concept through execution while serving as Digital Marketing & Communications Director for 1546 on Main. The work sat inside a broader multi-channel remit that included Google Ads, Facebook PPC, content, email, social, CRM automation, and recruiting support.
What it proves
The project demonstrates zero-to-one brand building inside an active portfolio rather than as a standalone agency assignment.
Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike