Fractional marketing
Brandon Roofing
Since February 2024 I have led marketing for Brandon Roofing, a third-generation Tampa Bay roofing company, across the website, local search, content, paid acquisition, and lead follow-up.
Scope
Website and landing pages, city hubs for Brandon, Riverview, Valrico, and Plant City, the Learn content program, Google Ads strategy and conversion tracking, and connection to Tampa Bay Roof Quote acquisition pages.
Systems
AI-assisted drafting and publishing support with human review before anything goes live, plus the live site chatbot and AI voice receptionist for inbound qualification and free-inspection scheduling.
Outcome focus
One operating system for the main site, local content, paid traffic, calls, and follow-up — so homeowners get a free inspection path that is clear and honest, not a disconnected set of campaigns.
Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike