Selected work
Case studies tied to the career record
Résumé responsibilities and results are the source of truth. Repository evidence is used only to show the systems and products behind the work.
Leadership & growth
Dunedin Animal Medical Center
Multi-channel marketing, website content, paid media, CRM automation, branded materials, customer experience, and recruiting.
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Community Animal Hospitals
The same integrated leadership mandate across a second veterinary hospital, tailored to its market and operations.
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FreightCenter
A seven-person marketing team, a $1.5M Google Ads budget, 700+ keywords, SEO, CRM, creative, lifecycle, events, and lead generation.
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Solar22
A solar-energy brand launched from concept through execution as part of a multi-company marketing portfolio.
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Bay to Gulf Holdings
Search growth, multiple websites and servers, SEO/PPC, analytics, email, and digital and print collateral for an international real-estate seller.
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Monster Transmission
Website infrastructure, SEO, WordPress and 3dCart, Pipedrive implementation and training, analytics, email, content, and paid social.
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Owned products & e-commerce
KEEPER BALM
Developed, produced, marketed, and distributed a specialized goalkeeper-glove conditioner through domestic and international channels.
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Hexagon Goalkeeper Gloves
Developed a goalkeeper-glove line and built distribution across the United States, Canada, the United Kingdom, Croatia, and wider Europe.
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Dan’s Fan City
Built a guided fan configurator that brought an in-store custom-buying experience online.
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PetDocX
Built the beta-program workflow connecting intake, admin review, ordering, email, and structured participant feedback.
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Additional marketing systems
AI, applications & automation
BrandToReel
Internal-first AI Reel creation platform designed for repeatable local-business video production.
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Roof Visualizer
React application for uploading a home photo and comparing generated roofing-material options.
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Veterinary analytics system
Multi-source analytics architecture spanning practice data, calls, paid media, web analytics, local search, D1 storage, dashboards, and alerts.
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Precision Aerial Services
Website, automated content, campaign-specific lead capture, and an AI phone agent for inbound calls.
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Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
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