Analytics architecture
DAMC / CAH Analytics System
Marketing performance across veterinary practices lived in separate systems: practice-management data, CallRail, Google Ads, GA4, Search Console, Google Business Profile, Meta Ads, Smartsheet, and email.
Situation
Marketing performance across veterinary practices lived in separate systems: practice-management data, CallRail, Google Ads, GA4, Search Console, Google Business Profile, Meta Ads, Smartsheet, and email.
System built
The repository documents a governed system architecture: a scheduled connector, Cloudflare D1 storage, Workers for processing and alerts, health checks, dashboards, weekly reporting, API monitoring, configurable thresholds, and a contractor-accountability loop.
What it proves
The work shows the ability to move beyond channel reporting and design an operating system for data quality, ownership, escalation, and action.
Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike