Marketing Analytics & Optimization
Turning performance data into actionable insights that shape smarter campaigns.
Stop Guessing. Start Knowing.
Most businesses are drowning in data but starving for insight. Dashboards full of numbers that don't connect to decisions. Reports that get generated but never read. I cut through the noise to answer the only questions that matter: What's working? What isn't? What should we do next?
Analytics Services
- Measurement strategy — Defining what to track before you start tracking everything
- Implementation — Setting up Google Analytics, Tag Manager, and event tracking properly
- Attribution modeling — Understanding which touchpoints actually drive conversions
- Dashboard design — Building views that answer real business questions
- Optimization recommendations — Turning data into prioritized action items
Common Problems I Solve
"We don't know what's working"
Proper attribution tells you exactly which channels and campaigns drive revenue.
"Our data is a mess"
Clean implementation and consistent tracking create a foundation you can trust.
"Reports take forever"
Automated dashboards deliver real-time insights without manual work.
"We have data but no decisions"
Analysis frameworks that connect metrics to specific actions.
Optimization Philosophy
Data doesn't make decisions — people do. My job is to translate raw numbers into clear recommendations. Not "here's your bounce rate" but "here's why people are leaving and what to do about it." Not "your CTR dropped" but "here's the specific change that caused it and how to fix it."
Tools & Platforms
Analytics
GA4, Google Tag Manager, Mixpanel
Visualization
Looker Studio, Tableau, Custom Dashboards
Testing
Google Optimize, VWO, Hotjar
Attribution
Multi-touch models, UTM frameworks
Ready to Make Data-Driven Decisions?
Let's build an analytics foundation that actually helps you grow.
Get in Touch