Paid Media Strategy
Strategic paid advertising that reaches the right audience at the right time with the right message.
Spend Smart, Not Just More
Anyone can throw money at Google Ads. The challenge is getting profitable returns at scale. I build paid media strategies that start with unit economics — understanding exactly what you can afford to pay for a customer — then work backward to campaigns that hit those numbers.
Paid Media Approach
- Unit economics first — Know your numbers before spending a dollar
- Channel strategy — Match platforms to where your audience actually is
- Creative testing — Systematic testing to find what resonates
- Audience building — Lookalikes, retargeting, and list building that compounds
- Budget allocation — Shifting spend toward what's working, away from what isn't
Platforms I Manage
Google Ads
Search, Display, YouTube, Performance Max — capturing intent when it matters.
Meta (Facebook/Instagram)
Awareness, consideration, and conversion campaigns across the Meta ecosystem.
B2B targeting by job title, company, industry — reaching decision makers directly.
Local Service Ads
Google Guaranteed placement for service businesses — pay per lead, not click.
What Makes Paid Media Work
Most paid campaigns fail because they're disconnected from the rest of the business. The landing page doesn't match the ad. The offer doesn't fit the audience. The follow-up is nonexistent. I build integrated campaigns where every piece reinforces every other piece — from first impression to closed deal.
Typical Results
Red Flags I Avoid
- Long-term contracts that lock you in regardless of results
- Hidden fees or markup on ad spend
- Black-box reporting where you can't see what's happening
- Vanity metrics instead of business outcomes
Ready for Paid Media That Pays Off?
Let's build campaigns that actually move your business forward.
Get in Touch