Problem solver · marketing executive · product builder
When something in your business isn’t working, I build what fixes it.
For more than 20 years, I’ve been the person companies call when leads dry up, systems break down or a good idea needs to become a real product. The fix might be a website, a lead system, an AI phone agent, a trained marketing team or something new entirely. I stay with it until it works.
100+
Websites Built
Millions
of Ad Spend Managed
6+ Years
of AI Solutions Developed
How I solve problems
I work on four parts of a business.
I handle all four together, so problems get fixed without handoffs.
Leadership and operations
I set marketing strategy and budgets. I hire and train staff and report to the CEO.
Growth and communications
I run Google and Meta ad campaigns and direct SEO and content.
Product and automation
I design AI phone agents and lead systems. At Dunedin Animal Medical Center, an AI phone agent books visits.
Owned products and e-commerce
I own Pro Level Gear, which sells KEEPER BALM and Hexagon goalkeeper gloves in the U.S. and overseas.
How I use AI
My AI agent team has built and now runs websites for my brands and my clients.
Each agent has its own role and tools. I set the goals and decide what goes live.
My AI agents write content and run three online directories of farms and home food makers. My AI phone agents answer sales calls and book appointments.
See how the agent team works →How the work moves
- I define the problem and set the standards for the work.
- An agent with the right role and tools does the work.
- A review agent checks it against my voice and quality rules.
- I approve sensitive actions and decide what goes live.
Problems solved
Each of these projects started with a business problem.
Owned product
KEEPER BALM
Goalkeeper gloves lose grip when the latex dries out. I developed KEEPER BALM, a glove conditioner handmade in Florida with American ingredients, to restore that grip. It sells in the U.S. and overseas.
Current project
Get Built Fast
A traditional small-business website takes weeks of meetings and emails. At Get Built Fast, AI phone agents take the calls, and AI agents build the site. A custom site costs $50 a year and goes live in about a week.
Product workflow
PetDocX
PetDocX makes vet-formulated dog supplements. AI agents I direct built its beta program, where pet owners get free product and give weekly feedback.
Veterinary marketing leadership
Two animal hospitals
I lead marketing for Dunedin Animal Medical Center and Community Animal Hospitals. Each Google ad sends pet owners to a page for the service they searched for. At Dunedin Animal Medical Center, an AI phone agent books visits.
Start here
See the problems I’ve solved in each role.
The experience page starts with my current work and shows the results from each role.
See my experience