Marketing executive · operator · product builder
I turn strategy into systems, products, and growth.
Across two-plus decades, I’ve led marketing teams and budgets, built e-commerce brands, shipped software and automation, and connected creative work to the operating systems that make it repeatable.
20+ years
Building and leading across marketing, business development, communications, and technology.
~$600K
Annual Google Ads budget managed at FreightCenter, alongside more than 700 keywords.
7-person team
Managed and trained while reporting directly to the CEO of a $50M 3PL company.
Operating range
Executive judgment with hands-on depth
My strongest work sits where leadership, marketing, product, and technology overlap.
Leadership & operations
Strategy, budgets, hiring, vendor and contract negotiation, cross-functional execution, and executive reporting.
Growth & communications
SEO, paid media, CRM, lifecycle, public relations, content, analytics, and brand systems.
Product & automation
AI phone agents, analytics infrastructure, content pipelines, application workflows, and documented handoffs.
Owned products & e-commerce
Product development, manufacturing, positioning, storefronts, payments, shipping, fulfillment, and international distribution.
How I use AI
I run a team of AI agents, and I run the process.
Each agent on my team has its own role, its own tools and clear approval limits. I set the goals, give the agents the business context they need and approve anything sensitive before it happens. The AI team builds and maintains the websites, and I run the process and stay accountable for what goes live.
Most of the agents on my team are technical agents. They write content for each brand, build and maintain websites, run the directories, sort my inbox and review work before it is published. Two are voice agents. Owen answers sales calls and qualifies leads, and Sarah runs onboarding calls with new clients.
Meet the agent team →How the work moves
- I set the goal and the standards for the work.
- An agent with the right role and tools does the work.
- A review agent checks it against my voice and quality rules.
- I approve sensitive actions and decide what goes live.
Selected proof
Systems and products in the real world
Owned product
KEEPER BALM
Product development, manufacturing, e-commerce, shipping, and international distribution.
E-commerce system
Dan’s Fan City
A guided configurator that translated an in-store custom buying process to the web.
Product workflow
PetDocX
Applications, admin review, ordering, transactional email, and a structured feedback cycle.
Veterinary marketing leadership
Veterinary portfolio
Multi-channel marketing, paid media, CRM, content, branded materials, customer experience, and recruiting across two hospitals.
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