Problem solver · marketing executive · product builder
I solve problems. I develop solutions.
For more than 20 years, I have found what holds a business back and built the fix. The fix might be a website, a lead system, an AI phone agent, a trained marketing team or a new product. I stay with it until it works.
20+ years
Building and leading across marketing, business development, communications and technology.
~$600K
Annual Google Ads budget managed at FreightCenter, alongside more than 700 keywords.
7-person team
Managed and trained while reporting directly to the CEO of a $50M 3PL company.
How I solve problems
I find the problem, and then I build the fix.
Most business problems cross the lines between leadership, marketing, product and technology. I work in all four, so a solution does not stall at a handoff.
Leadership & operations
Strategy, budgets, hiring, vendor and contract negotiation, cross-functional execution and executive reporting.
Growth & communications
SEO, paid media, CRM, lifecycle, public relations, content, analytics and brand systems.
Product & automation
AI phone agents, analytics infrastructure, content pipelines, application workflows and documented handoffs.
Owned products & e-commerce
Product development, manufacturing, positioning, storefronts, payments, shipping, fulfillment and international distribution.
How I use AI
AI agents let me solve more problems at once.
Each agent on my team has its own role, its own tools and clear approval limits. I set the goals, give the agents the business context they need and approve anything sensitive before it happens. The AI team builds and maintains the websites, and I run the process and stay accountable for what goes live.
Most of the agents on my team are technical agents. They write content for each brand, build and maintain websites, run the directories, sort my inbox and review work before it is published. Two are AI phone agents. One answers sales calls and qualifies leads, and the other runs onboarding calls with new clients.
See how the agent team works →How the work moves
- I define the problem, the goal and the standards for the work.
- An agent with the right role and tools does the work.
- A review agent checks it against my voice and quality rules.
- I approve sensitive actions and decide what goes live.
Problems solved
Each project started with a real problem.
Owned product
KEEPER BALM
Problem: Goalkeeper gloves lose grip as the latex dries out. Solution: I developed KEEPER BALM, a glove conditioner handmade in Florida with American ingredients. Result: It ships to customers in the U.S., Canada and overseas.
Current project
Get Built Fast
Problem: A small-business website usually takes weeks of meetings, emails and handoffs. Solution: AI phone agents take the calls, and AI agents build each site while I check every one. Result: A custom site costs $50 a year and goes live in about a week.
Product workflow
PetDocX
Problem: A new line of vet-formulated dog supplements needed feedback from real pet owners. Solution: I built a beta program that connects applications, admin review, free orders, email and weekly surveys. Result: Three supplements are in the program now.
Veterinary marketing leadership
Veterinary portfolio
Problem: Two animal hospitals need each search to reach the right service. Solution: I direct Google Ads, service landing pages and an AI phone agent that checks the real schedule. Result: Pet owners can book on the first call or form.
Start here
See the problems I’ve solved in every role.
The experience page shows each role, the problems I took on and the results, with the numbers behind them.
Explore experience