Skills
Core competencies honed through years of hands-on experience.
Marketing Strategy
Campaign planning, digital marketing, audience targeting, and ROI-driven results. I build strategies that connect with the right people and deliver measurable outcomes.
- Campaign planning & execution
- Audience research & targeting
- Multi-channel strategies
- Performance tracking & optimization
EDDM
Planning and executing Every Door Direct Mail campaigns for maximum local impact. Affordable, precise, and creative mail campaigns that drive real business.
- Route selection & targeting
- Design for mail format
- Print coordination
- Response tracking
Graphic Design
Logo design, brand kits, print materials, and digital ad creatives. Visual communication that captures attention and communicates clearly.
- Logo & identity design
- Brand style guides
- Print & digital collateral
- Ad creative development
Team Management
Leading creative, sales, and marketing teams. Team training, workflow optimization, and building high-performing groups that deliver results.
- Team building & leadership
- Workflow optimization
- Training & development
- Cross-functional coordination
Web Hosting Management
Managing servers, routine site updates, troubleshooting, and security. Keeping websites fast, secure, and running smoothly.
- Server management
- Performance optimization
- Security & SSL
- Backup & recovery
Brand Management
Creating consistent brand identities, messaging, and style guides. Building brands that resonate and stand the test of time.
- Brand strategy & positioning
- Messaging frameworks
- Style guide development
- Brand consistency audits
Customer Experience (CX)
Building multi-touchpoint strategies for retention and loyalty. Creating journeys that turn customers into advocates.
- Journey mapping
- Touchpoint optimization
- Retention strategies
- Loyalty programs
Copywriting
Crafting compelling, concise messages for web, print, and social campaigns. Words that sell, inform, and inspire action.
- Web copy & landing pages
- Ad copy & headlines
- Email sequences
- Social media content