Dunedin Animal Medical Center — Daily Automated SEO Content for a Veterinary Clinic

Dunedin Animal Medical Center needed two things most veterinary clinics struggle with at the same time: consistent visibility for pet owners searching online, and a steady pipeline of qualified veterinary staff in a tight hiring market.

The Solution

On the marketing side, we built a mobile-first WordPress site with a daily cadence of automated SEO articles addressing the everyday questions pet owners search for, paired with dedicated landing pages built for Google Ads campaigns. On the hiring side, we produced recruitment marketing — including a postcard campaign featuring the clinic's signature possum mascot — highlighting sign-on and retention bonuses, flexible scheduling, free on-site childcare, and the clinic's Family First culture to attract veterinary talent.

The combination of always-on content and targeted recruitment marketing keeps both sides of the business — new clients and new hires — moving without manual, day-to-day effort.