Marketing leadership
FreightCenter
A $50 million third-party logistics company needed coordinated digital marketing, stronger lead generation, and a trained internal team supporting a large paid-search program.
Situation
A $50 million third-party logistics company needed coordinated digital marketing, stronger lead generation, and a trained internal team supporting a large paid-search program.
System built
Reporting directly to the CEO, I managed and trained a seven-person marketing team. I led creative content, HubSpot CRM, graphic design, organic and paid social, SEO, email and drip campaigns, events, trade-show support, and lead generation.
What it proves
I managed a $1.5 million Google Ads budget and optimized more than 700 keywords, using Google Analytics, SEMrush, Ahrefs, and Screaming Frog to direct ongoing work.
Next conversation
Let’s talk about the work.
Leadership role, growth mandate, product build, or marketing system. I’m glad to walk through the decisions behind what I’ve shipped.
Contact Mike