Keeper Balm
The #1 goalkeeper glove conditioner — built, marketed, and shipped worldwide by Mike.
keeperbalm.com is a wholly-owned product brand, not a client project. Mike oversees the full operation — product formulation, brand strategy and marketing, and distribution and logistics to customers across international and domestic markets.
Keeper Balm is an all-natural glove conditioner for soccer, football, and Gaelic football goalkeepers. Latex foam goalkeeper gloves lose their grip over time as sweat, dirt, and minerals fill the pores of the latex. Applied regularly, Keeper Balm keeps gloves gripping like new indefinitely, and restores older, worn-out gloves to better-than-new condition in most cases — all without needing to spit on or wet the gloves before a match.
Product and formula
Keeper Balm is a mixture of all-natural oils and waxes formulated to enhance the natural performance of latex foam goalkeeper gloves. As a side benefit, gloves treated with Keeper Balm stink less and last longer, since there's less bacteria living in the latex.
Mike's role: product, marketing, and fulfillment
This isn't a project built for a client — it's a brand Mike owns. He directs product formulation, leads marketing (site, content, and both paid and organic growth), and oversees distribution and fulfillment for goalkeepers ordering across domestic and international markets, from purchase through delivery.
At a Glance
- Product — All-natural goalkeeper glove conditioner, formulated in-house
- Marketing — Brand, site, and growth strategy, directed end-to-end
- Distribution — Domestic and international order fulfillment
- Shipping — Managed globally, at scale
- Used by — Goalkeepers at every level, worldwide